National Citizenship
In order to come together as a group (or a country in this case), an "Other" is usually created to oppose this group and their collective identity. In World War I, the British's "Other" was Germany. Germany was the obvious target for Britain's propaganda as they were the opposing force to Britain during World War I. Through propaganda, Britain characterized Germans as barbaric subhumans who emulated all of the values that directly conflicted with the values of the British.The values of British citizens included a hyper-masculine sense of honor, and a duty to defend women and to conduct war in an "honorable way". The images and descriptions of Germans depicted them in ways that were diametrically opposed to British values: cowardly, treacherous, and likely to violate women. This Anti-German propaganda created a bond between British people, helping them establish a sense of national citizenship. These sentiments were present in propaganda from the beginning of the war and were amplified in intensity as the war progressed, but served the same purpose throughout. Propaganda helped people realize that in order to defeat the savage Huns, it was vital that they come together as one. A new sense of nationality began to arise as the British became more aware of their bond with their fellow citizens and their duty to serve their nation and defend its values.